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One of these might sound like you. Maybe more than one - and that’s OK. There’s so much information out there about creating content that it can be hard to figure out what’s relevant to you, and how to apply it to your business. That’s probably why you end up feeling like creating your own content will take too much time and too much headspace. But with our content coaching programme that’s tailored to be exactly what you need when you need it, you can start creating content that will engage your audience and build your personal brand. https://www.socontented.com/contentstrategy daily 0.75 2020-05-27 https://www.socontented.com/home daily 1.0 2025-08-11 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1678206551423-TYDLYFW7RVAJNNACXE0J/1.jpg Home https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1678206476929-JKI85C5PK9W9R9U4WLUF/2.jpg Home https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1678206387605-WJ7S07XDDGRMC4EBG7XQ/Untitled%2Bdesign%2B%252819%2529.jpg Home https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1678206598213-L7P3G02333T6DGYREL8W/Untitled%2Bdesign%2B%252820%2529.jpg Home https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1678206528601-JLQOHX29SIE3BKMWYVOP/3.jpg Home https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1678206322503-6KIM9XN7DLM5SRO22297/Untitled%2Bdesign%2B%252821%2529.jpg Home https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1591110157814-WENQEIFKFKPXRZXUV2SK/SoCo-web-image-placeholder2.jpg Home - content that does the selling for you. Here’s the thing; you don’t want just anybody knocking at your door. You want the right people. The Believers. These aren’t tyre kickers. These aren’t the customers that buy once and walk away. These are the people that love what you do. They know that no one else could do it the way that you do. So they keep buying. With a great content strategy, you won’t attract more people to your business - you’ll attract more of the right people. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1603908337650-856334VR2GQWVTI7MOXC/Soco-team.jpg Home - meet our oh-so-contented team. https://www.socontented.com/brandvoice daily 0.75 2022-05-03 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/b3f71a60-29f0-495c-aff9-e1cf14466888/Untitled+design+%288%29.jpg Brand Voice - Creativity gets better with boundaries. Clear brand voice guidelines give your creative teams exactly what they need to create on-brand, consistent copy - every time. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/682dfff1-3778-4581-995c-b1bec2f8edfd/Untitled+design+%283%29.jpg Brand Voice - Start swimming with your crowd. Connect with your audience and grow your brand awareness, with a brand voice that tells everyone exactly what your brand stands for. https://www.socontented.com/careers daily 0.75 2020-09-24 https://www.socontented.com/websitecopy daily 0.75 2020-10-28 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1603911149361-K0FRDNXHBF0QP4TUEQCF/Soco-customers.jpg website copy - it’s not about you. It’s about your target audience. If your website’s filled with more wes than yous, you’re talking about yourself too much. And guess what? That’s boring. Would you work with someone who just kept telling you about all the awards they’d won and when they founded their business? Didn’t think so. Let’s talk about website copy that puts the spotlight on your customers. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1603911452350-O4J41AP6ZARRHANLZI9H/Soco-website.jpg website copy - getting your website right. Are you sure that your website makes sense? Is it easy for your visitors to find their way around? Are you talking about the most important things first? From understanding your site map to making sure your users can flow through your website in a way that makes perfect sense, there’s lots to think about before you begin the build process. https://www.socontented.com/blogwriting daily 0.75 2021-03-07 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1596469197712-Q7J0G8BYT0IPXQJ93QVM/Untitled+design+%2815%29.png blog writing - nothing to say? Committing to a blog schedule and coming up with original content can feel, like, eurgh. Your time is short and blogging gets put on the back burner. Coming up with ideas, doing the research, creating a structure - that’s before you even start writing. It’s all time that could be spent doing what you do best. If you’ve got the blogging blues, we hear you loud and clear. Need support to get your blog consistent, clear and driving results? Let’s talk. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600087879829-3DT7KCZ5T675YH52MHZS/7.png blog writing - don’t keep it to yourself So, you’ve got amazing blog content. Now you need to make sure you’re sharing it far and wide. Time to get social? Let’s start talking to your audience in the places they want to hear from you. https://www.socontented.com/social-content daily 0.75 2020-09-30 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600085553909-4LH7E7NCTZD1IKA5XR36/2.png social content - the rules of social engagement You need consistent content that speaks to the right audience on every channel, with the perfect balance of brand awareness and sales messages. Let’s talk about creating social content your audience will engage with. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600085579161-H3HUKUGB4YL1516KJX9R/3.png social content - start the conversation. You want to talk to your audience. But building a brand isn’t a one way conversation. Make it easy for your audience to talk to you by being on the right channels for them. Let’s get to know your audience. https://www.socontented.com/case-studies daily 0.75 2020-10-01 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600087960112-HHUWDMDN0T6OSS01D7IT/6.png case studies - let your happy customers do the selling. When was the last time you bought something without checking the reviews? You check reviews because you want to know other people like you have bought it, and that they thought it was worth it. So what’s different for your potential customers? Nothing. They want to see what you do and who you do it for, just like you would. Let’s start sharing your success stories. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600088002678-RXKP9S17XSKK01E3ZTQA/4.png case studies - websites that tell your story. Case studies and testimonials tell your story by telling your client stories. Create engaging website content on every page, so your website visitors know they need to become your next client case study. https://www.socontented.com/request-website-audit daily 0.75 2020-09-12 https://www.socontented.com/email-marketing daily 0.75 2020-11-13 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600088356965-2L3C214OASE2SWJ9SGJ9/Untitled+design+%2818%29.png email marketing - promote your business to people who want to buy from you. They’re on your list. If you keep giving them great email content, when it comes to asking them to buy, they’ll be ready. Let’s deliver email campaigns they’ll click on. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600088040979-CV6GHBWBPTIVAF0BS8FQ/5.png email marketing - where are they landing? Are you driving your email list subscribers to your website? Make sure your email journey ends with a landing page that supports your message and generates results. https://www.socontented.com/marketing-materials daily 0.75 2020-09-14 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600088827890-T8J7AAOL3AUTFZGW8RG4/Untitled+design+%2819%29.png marketing materials - nothing to say? Committing to a blog schedule and coming up with original content can feel like a headache. Your time is short and blogging gets put on the back burner. From coming up with the initial idea and doing the research before even getting to writing, it all adds up. If you’ve got the blogging blues, we hear you loud and clear. Need support to get your blog consistent, clear and driving results? Let’s talk. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1600088853954-N1909K1AFRAXV1TLW44O/Untitled+design+%2820%29.png marketing materials - nothing to say? Committing to a blog schedule and coming up with original content can feel like a headache. Your time is short and blogging gets put on the back burner. From coming up with the initial idea and doing the research before even getting to writing, it all adds up. If you’ve got the blogging blues, we hear you loud and clear. Need support to get your blog consistent, clear and driving results? Let’s talk. https://www.socontented.com/website-audit daily 0.75 2021-03-07 https://www.socontented.com/new-page-1 daily 0.75 2020-09-24 https://www.socontented.com/contact-us daily 0.75 2024-10-08 https://www.socontented.com/blog-structure-pdf daily 0.75 2020-10-01 https://www.socontented.com/about-us daily 0.75 2026-03-27 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1612105643894-KD0M7LTNNCL6ZE2OO6GF/22.png about us https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1612105712863-IEN2MCP9ADC84UFH5VXO/18.png about us https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1612105769188-UW0BNSQ4TRKU2KMOIFY6/17.png about us - hello, i’m gemma. I love ideas and putting them into action. I’m pretty sure this comes from my background in engineering and some nerdy love for all things construction and tech. I’ve spent over a decade in retail and private banking, so I understand the corporate way of life, too. I’m big into brand - and helping businesses like yours find their brand voice and really connect with their audience. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1612107299788-IQ9TKDK3M77WN34N06GS/Untitled+design+%285%29.png about us https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1612106450603-G2WZZMH98RIAORNBHSI3/23.png about us - hello, i’m helen. I’m all about the words and using them to show-stopping effect. My previous career as a family and private client solicitor provided me with a varied experience in both the public and private sector. With a sharp eye for detail and a knack for turning corporate messages into something that clients actually want to see, hear and absorb, I help businesses enjoy the kind of success that they deserve. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1612107317821-JILH4ISCTVOEUH8EETZM/Untitled+design+%284%29.png about us https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/ccb03020-d83f-4d4d-bfdd-672a03aea612/Sam+Team+Pic.png about us - hello, i’m sam. I come from a background in cognitive psychology, so I’m really interested in what makes people tick. That’s what drives my writing – how we can use words to make people think, feel and act in different ways. I love helping clients to stay consistent, from the nitty gritty details of punctuation and word choice to the big picture of staying true to their brand. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/48931516-43c6-404f-b03f-54fb92b1335c/Tessa.png about us - hello, i’m tessa. Having grown up on the stage with a love for all things theatre and film, I guess you could say I always had a thing for storytelling. With a nosy streak your grandmother would be proud of, I love getting to know all about businesses, people, why they do what they do and how they do it. 10 points to Gryffindor if you ask me to write about tennis. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/cdb95ae8-85aa-485c-b8fb-d4c7da6a5c5e/TM+pic+2.png about us - hello, i’m tom. Words! I love using them to make meaningful change, inside and out. My background is in journalism and internal comms, so I’m all about finding where stories lie and how to make them work for people. Outside of work, you can either find me in daft places with a 35mm camera in hand, or setting up camp in the cinema! https://www.socontented.com/privacy-notice daily 0.75 2021-03-07 https://www.socontented.com/website-strategy daily 0.75 2021-03-07 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1603911149361-K0FRDNXHBF0QP4TUEQCF/Soco-customers.jpg website strategy - it’s not about you. It’s about your target audience. If your website’s filled with more wes than yous, you’re talking about yourself too much. And guess what? That’s boring. Would you work with someone who just kept telling you about all the awards they’d won and when they founded their business? Didn’t think so. Let’s talk about website copy that puts the spotlight on your customers. https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1603911452350-O4J41AP6ZARRHANLZI9H/Soco-website.jpg website strategy - getting your website right. Are you sure that your website makes sense? Is it easy for your visitors to find their way around? Are you talking about the most important things first? From understanding your site map to making sure your users can flow through your website in a way that makes perfect sense, there’s lots to think about before you begin the build process. https://www.socontented.com/brandvoicemasterclass-impactbabe daily 0.75 2021-12-07 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1618497259178-6XJGK9GR6YAVBQL5L519/20140301_Trade-151_012-2.jpg Brand Voice Masterclass https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694583486-2PQT0LQ193RL7MCB6DX4/20140228_Trade+151_0046.jpg Brand Voice Masterclass https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607694644871-IC85FNH781UNZSZEGHDR/Aro+Ha_0428.jpg Brand Voice Masterclass https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607638148090-Y6OFDI575CM3NQV732RJ/Large+JPG-Aro+Ha_0387.jpg Brand Voice Masterclass https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1607628784608-5D22G9GPLHDSAB2IXC2G/Large+JPG-Aro+Ha_0638.jpg Brand Voice Masterclass https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/1589847743861-GWVMBPD7Z7WQRQL9IZZ8/Large+JPG-Aro+Ha_0380.jpg Brand Voice Masterclass https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/1612105712863-IEN2MCP9ADC84UFH5VXO/18.png Brand Voice Masterclass - Here’s the thing about a clear brand voice - it gets you noticed. From solopreneurs and local charities to global corporates and everything in between, I’ve been helping all kinds of organisations find the right voice to engage the right people. I co-founded So Contented in 2017. It wasn’t a straight line to get here, so you might say I’m not your typical brand voice strategist; I’ve got a degree in Mechanical Engineering and spent almost a decade working in retail and private banking. There’s always been one thing in common and that’s the power of clarity. Values are what make us all behave the way we do, and make the choices we make. I help brands bring clear messaging and strong values together, because that's what keeps customers coming back for more. https://www.socontented.com/gemma-edwards-bio daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/e361d2ff-7613-4b10-81f0-7bb673782229/18.png Gemma Bio - Let’s talk brand voice, growing a business and not staying in lane. Gemma Edwards https://www.socontented.com/linkedin-ghostwriting daily 0.75 2023-08-10 https://images.squarespace-cdn.com/content/v1/5ec28c8883469f621ce28268/3ac65bdc-8f59-4b57-a5d1-cc8f630ef86c/20.jpg https://www.socontented.com/subscribe daily 0.75 2026-03-27 https://www.socontented.com/the-pillars-package daily 0.75 2026-04-02 https://images.squarespace-cdn.com/content/v1/5ec321c2af33de48734cc929/9d48a428-fcff-42ed-8245-25042588d094/imgg-demo-Zr0XVdxX.png